World Bowls is proud to announce an exciting new partnership with Ace Sunglasses, a brand dedicated to delivering performance-enhancing eyewear for players at all levels of the game.

Designed with bowlers in mind, Ace Sunglasses feature advanced polarised aphotic™ lens technology that reduces glare, enhances contrast, and improves depth perception—helping players read greens more accurately in both bright sunlight and low-light conditions.

This collaboration reinforces World Bowls’ commitment to supporting innovation that enhances player performance and enjoyment across the global bowls community.

Ace founder, widely known as Mr Sunglasses, has spent decades working with individuals and athletes since 1984, building a reputation for quality, expertise, and passion in eyewear.

A Clear Vision for the Future

World Bowls CEO Neil Dalrymple welcomed the partnership, highlighting its benefits for players worldwide:

“We are delighted to partner with Ace Sunglasses and align with a brand that truly understands the needs of our sport. Clear vision is critical in bowls—from reading the line and length to adapting to different light conditions—and this partnership gives players around the world access to eyewear designed specifically to support their performance. I’m particularly excited about the opportunity for bowlers at every level, in every region, to experience these sunglasses while playing. It’s a practical, performance-driven addition that can make a real difference on the green.”

Dalrymple also emphasised the broader value of the collaboration: “At World Bowls, we are committed to growing the game and enhancing the player experience. Partnerships like this allow us to bring innovative products directly to our community and support bowlers in performing at their best.”

Performance Meets Confidence

Ace Sunglasses are built not only to sharpen vision but to boost confidence—ensuring players feel as good as they perform. With no shortcuts and no compromises, the brand’s philosophy centres on delivering clarity, comfort, and reliability in every environment.

As part of the partnership, bowlers globally can take advantage of an exclusive offer by visiting the World Bowls website: https://www.worldbowls.com/shop/, and use the code WORLDBOWLS to receive 15% off sitewide.