The World Anti-Doping Agency (WADA) has invited the global anti-doping community to come together on 17 April 2026 to celebrate Play True Day 2026 and show support for clean sport.

This year’s campaign continues with the theme:

“Play True. It Starts with You.”

The message highlights the responsibility of athletes, coaches and everyone involved in sport to protect its integrity. Clean sport does not happen by chance. It comes from the everyday choices made by individuals across the sporting community.

A Growing Global Movement

Since launching in 2014, Play True Day has grown into a global campaign that reaches millions of people each year.

In 2025, the initiative recorded a 49% increase in social media engagement compared with the previous year, showing growing support for the message of personal accountability and fair competition.

WADA President Witold Bańka said:

“Once again, I am calling on athletes and the global anti-doping community to join us on Play True Day 2026.

Propelled by the theme ‘Play True. It Starts with You’, we reaffirm a simple but essential commitment that protecting sport begins with each of us. By choosing to Play True, every athlete and every stakeholder contributes to safeguarding the integrity of sport for athletes worldwide.”

Getting Involved

WADA is encouraging athletes, sports federations, anti-doping organisations, governments, event organisers and the wider sporting community to show their support for the campaign.

Participants are encouraged to take part through creative and engaging activities that promote the values of clean sport.

Campaign Toolkit

A Play True Day toolkit has been created to help organisations and athletes take part in the campaign. The toolkit includes guidance, graphics and resources and is available in English, French and Spanish on the WADA Play True Day webpage.

Social Media

Participants are encouraged to:

  • Create personalised #PlayTrueDay visuals for their sport or country

  • Use the hashtags #PlayTrueDay and #PlayTrueChallenge

  • Follow the campaign online through WADA’s Play True Day social media channels

Play True Challenge 2026

17 March – 16 April 2026

Following strong participation last year, the #PlayTrueChallenge returns.

The challenge highlights the effort, discipline and dedication required to compete clean.

How it works

  1. Record yourself completing as many repetitions as possible of a sport-related movement in 30 seconds

  2. Finish your video by saying:
    “30 seconds for clean sport. Play True. It starts with me.”

  3. Nominate and tag three friends or colleagues to take part

  4. Share the video on Instagram using #PlayTrueChallenge and #PlayTrueDay and tag @WADA

Further information will be shared by WADA through its social media channels.

Share the Message

WADA encourages all organisations and stakeholders to share the campaign with athletes, coaches and the wider sporting community.

For more information and campaign resources, visit the official Play True Day page on the WADA website.

Together, we can continue to promote clean sport and ensure that fair play remains at the heart of competition worldwide.

Save the Date

Play True Day 2026
17 April 2026

2026 Regional Symposiums

  • Europe: Baku, Azerbaijan – 18–19 March

  • Africa: Cairo, Egypt – 28–29 April

  • Asia and Oceania: Beijing, China – 2–3 June

  • Americas: Lima, Peru – 4–5 August