World Bowls is pleased to announce a new strategic 3-year partnership agreement with Belgravia Apparel, marking an important step in strengthening global collaboration and commercial growth across the international bowls community.
The partnership brings together Belgravia Apparel’s proven expertise in high performance teamwear with World Bowls’ extensive reach across 84 member nations, creating a platform to support the sport at international and community levels.
As part of the agreement, Belgravia Apparel will serve as an Official Apparel Partner of World Bowls and the Official Uniform Supplier to the World Bowls International Technical Officials (ITOs), providing quality teamwear and apparel solutions tailored to the needs of bowls organisations worldwide. The partnership is designed to enhance professionalism, consistency, and brand representation across World Bowls events and affiliated bodies.
Neil Dalrymple, CEO of World Bowls, said the agreement reflects a shared vision for growth across the sport internationally.
“This partnership with Belgravia Apparel aligns strongly with World Bowls’ commitment to delivering value and opportunities for our member nations,” Dalrymple said.
“Belgravia Apparel brings experience, capability, and a collaborative approach that will benefit our associations, clubs, the World Bowls ITO program, and the broader bowls community.”
A core element of the partnership is a collaborative Business‑to‑Business focus. World Bowls will work closely with Belgravia Apparel to identify strategic opportunities and facilitate introductions across its global network, including member associations, international officials, and community clubs.
Brian Waldron, Chief Operating Officer of Belgravia Apparel, said: “The partnership represents an exciting opportunity for us to support the sport’s growth worldwide. “World Bowls has an unrivalled global footprint, and we’re proud to partner with an organisation that shares our commitment to quality, integrity, and long‑term relationships. Supplying the official uniforms for World
Bowls International Technical Officials is a significant responsibility and an opportunity to support the sport at its highest level, while delivering apparel solutions that meet the needs of modern sporting organisations.”
The partnership also includes an incentive framework that recognises successful commercial introductions, ensuring alignment, transparency, and mutual benefit as opportunities are developed.
This partnership marks the beginning of a collaborative relationship focused on innovation, commercial sustainability, and supporting bowls globally—from elite international competition and officiating through to grassroots participation.
For more information:
Neil Dalrymple
CEO, World Bowls
E: ceo@worldbowls.com
P: +61 439 350 884
Brian Waldron
Chief Operating Officer, Belgravia Apparel
E: bwaldron@belgraviaapparel.com
M: +61 418 368 193
